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Deatherage Racing Opticians Joins Valvoline American Late Model Iron-Man Series Fueled by VP Racing Fuels for 2024 as Series Marketing Partner

SOMERSET, KENTUCKY (March 6, 2024)- Officials with the Valvoline American Late Model Iron-Man Series Fueled by VP Racing Fuels are pleased to welcome Deatherage Opticians of Wichita Falls, Texas as a series marketing partner with the tour for the upcoming 2024 racing season.

Deatherage Racing Opticians will sponsor the Deatherage Racing Opticians Middle-Man Award and will award a $50 gift certificate to the 11th place finisher at each Valvoline American Late Model Iron-Man Series Fueled by VP Racing Fuels event during the 2024 racing season. Deatherage Racing Opticians will also award the B-Main Winner a $50 gift certificate at each event.

“We’re thrilled to be teaming up with Greg and crew. I recently ordered a new pair of glasses from Deatherage Racing Opticians and the process was very simple with great customer service & I can’t wait to have my new specs,” stated Chris Tilley-co-owner of the Valvoline American Late Model Iron-Man Series.

Deatherage Opticians is based out of Wichita Falls, Texas while serving customers in the Texas and Oklahoma area for decades, providing personal service and excellent products and have now branched out nationwide as they provide optical services for many of the nation’s top automobile racing competitors. Deatherage Opticians has an extensive history that has contributed to the reputable, customer-oriented company that they are today. Deatherage Opticians began as Lile and Prock Optical and was purchased by Terry Deatherage in 1986. To continue the expansion of Deatherage Opticians, Terry purchased West Optical in 1989 and Mansfield Optical in 1995. Moving forward to the present day, Deatherage Opticians is now owned and managed by Greg Deatherage, Terry’s son. He joined the company in 1992 and became the owner in 1998. Greg has continued his father’s commitment to serve customers with the very best in products and customer service. Deatherage Opticians offers an abundant selection of stylish eyewear for men, women, and children. Customers can rest assured that their prescription will be created to the exact standards they expect and need. At Deatherage Opticians, all work for the customer comes with a full warranty and a satisfaction guarantee promise.

For more information about Deatherage Opticians, visit their page on the world wide web at www.deatherageopticians.com or by phoning (940) 723-7241.

The Valvoline American Late Model Iron-Man Series will kick off action on Saturday May 11 at Atomic Speedway in Waverly, Ohio for the Mother’s Day Shootout paying $5,000-to-win.

For more information on the Valvoline American Late Model Iron-Man Series, please call (828) 361-5981 or log on to www.IMDIRT.net .

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