1/18/2024
Iron-Man Late Model Series
Valvoline Remains as Title Sponsor for the Valvoline American Late Model Iron-Man Series in 2024
SOMERSET, KENTUCKY (January 18, 2024)- Officials with the Valvoline American Late Model Iron-Man Series are pleased to announce that “The Original Motor Oil” Valvoline will remain as sponsor for the series. Valvoline is now entering into its fourth season of corporate commitment to the regional series.
In something new for 2024, as the American Late Model Series will return to action and combine with the Iron-Man Late Model Series to now be branded as the Valvoline American Late Model Iron-Man Series. After starting up the tour in 2016, the Iron-Man Late Model Series will begin its ninth season of operation with the upcoming 2024. The American Late Model Series was started back in 1995 and raced through the 2021 race season but has been idle since that time. The two series are coming together to now be called called the Valvoline American Late Model Iron-Man Series and will be sanctioned by DIRTcar, with drivers not able to earn series points, but also earn regional and national DIRTcar points as well.
In other news, the Valvoline American Late Model Iron-Man Series will be fueled in 2024 by VP Racing Fuels, thus having the tour be known as the Valvoline American Late Model Iron-Man Series fueled by VP Racing Fuels. VP Racing Fuels was founded in 1975 by Steve Burns and has become a world leader in fuel technology with over 80 fuel blends.
For more information on the Valvoline American Late Model Iron-Man Series fueled by VP, please visit www.IMDIRT.net or call (828) 361-5981.
About Valvoline
Known as “The Original Motor Oil”, Valvoline™ is America’s first motor oil brand, as their first breakthrough in motor oil was introducing it and they have been reinventing it ever since. In 1866, Dr. John Ellis developed a petroleum-based lubricant for steam engines and since that time, the company Dr. Ellis started has worked to repeatedly innovate and bring only the highest quality motor oils, lubricants and cleaners to market. By way of this legacy and dedication to innovation, people have trusted Valvoline™ products in their vehicles, dating from the Model T to today’s newest models. To name his product, Dr. Ellis combined together the word valve, plus the Latin word for oil (oleum), and the ending -ine to indicate a chemical compound equals success, thus the word Valvoline™ was trademarked and an American icon was born. Valvoline™ is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries worldwide. After being established in 1866, the company’s heritage now spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline™ ranks as the number three passenger car motor oil brand in the do-it-yourself market by volume. Valvoline™ operates and franchises approximately 1,400 quick-lube locations and it is the number two 2 chain by number of stores in the United States under the Valvoline Instant Oil ChangeSM brand and the number three chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. Valvoline™ also markets Valvoline™ lubricants and automotive chemicals, including the Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles, Valvoline Advanced Full Synthetic motor oil, Valvoline Premium Blue™ heavy-duty motor oil, Valvoline Multi-Vehicle Automatic Transmission Fluid, and Zerex™ antifreeze. Valvoline™ Incorporated is also a member of the New York Stock Exchange (NYSE: VVV). To learn more about Valvoline™, visit their home on the world-wide-web at www.valvoline.com.
About VP Racing Fuels
VP Racing Fuels was founded by Steve Burns, who initially exhibited his aptitude for R&D in the early 1970’s as a young racer in San Antonio, Texas. Self-taught in chemistry and physics, Steve was convinced the race fuel manufacturers of the day were falling short in their quest for optimum horsepower. To address this shortcoming, he began experimenting with exotic blends of fuel, much to the dismay of his parents whose garage served as Steve’s laboratory. Steve began at the local tracks of Texas, where racers tried his fuel and liked the power gains. His first fuel was christened “C12™,” the word spread and Steve’s company was founded as VP Racing Fuels in 1975. From a single location with two employees in San Antonio, Texas, VP has grown to over 300 employees with five company-owned and operated race fuel distribution points in Texas, Indiana, Delaware, and Tennessee, a regional office in southern California, and an international office in Berlin. Each of these distribution points maintains an inventory of VP fuels available for immediate transport within a day’s drive to virtually any major racing event in North America. The result is that racers and sanctioning bodies can count on access to the availability of quality fuel. VP’s distribution network of 2000+ dealers around the world extends to Europe, Central and South America, the Middle East, Africa, Asia, and the Pacific Rim. VP is now recognized by many as the world leader in race fuel technology, with a catalog of more than 80 fuel blends and a growing roster of VP-fueled champions across the entire spectrum of motorsports. The passion and dedication of VP’s development team to staying on the leading edge of technology is legendary. Most of VP’s employees are or have been racers in one form or another and are driven by the competitive will to win. Together, the VP team intends to solidify its position as the true World Leader in Race Fuel Technology for years to come. For more information about VP Racing Fuels, visit their home webpage at www.vpracingfuels.com
