1/17/2024
BAPS Motor Speedway
Red Robin LVRG Returns for 2024 BAPS Kids Club
YORK HAVEN, Pa.: Promoters across the country are looking for new and innovative ways to bring first-time fans through the gates.
The key is not only to gain their interest, but also keep it. That’s been the focus of BAPS Motor Speedway General Manager Kolten Gouse, who developed the Kids Club to appeal to young fans 12-under.
In 2019, Red Robin and the Lehigh Valley Restaurant Group, Inc., came aboard to send the program to new heights. The partnership was so successful that the two sides decided to continue the relationship for the 6th year.
“We’ve put an emphasis on bolstering our younger crowd at the speedway,” Gouse said. “Thanks to the KidsClub and the participation of Red Robin and the Lehigh Valley Restaurant Group, we have been successful in doing that.
“I want to thank our entire staff and Red Robin for coming back again in 2024. We have a great slate of events for our Kids Club this season, and we look forward to making it bigger and better in the future.”
The Red Robin Kids Club will have a large slate of activities for this upcoming season with the biggest one happening on the annual CH Recovery Kids Night which will take place on Saturday August 3.
“Red Robin — Lehigh Valley Restaurant Group, Inc. looks forward to growing our partnership with dirt-track racing and with BAPS Motor Speedway,” said Chris DeFrain, VP of Strategic Planning and Business Development for the Lehigh Valley Restaurant Group, Inc. “We look forward to sponsoring their Red Robin Kids Club.
“Whether it is memories of your parents taking you to your favorite restaurant or the first time you saw the sights and sounds of dirt-track racing, we all fondly remember those times with family and friends.”
This partnership makes sense for both parties. Red Robin is focused on kid-friendly promotions. On the first Wednesday of each month, kids eat free with the purchase of an adult entrée. Restrictions apply. Please see the full offer by visiting https://www.redrobinpa.com/kids-night/.
As for Gouse, he, as well as his friends, have visited a Red Robin location on many occasions since the group became involved in dirt-track racing. He saw the kid-friendly atmosphere and promotion and knew it would be a good fit for BAPS Motor Speedway and the Kids Club program.
“I’m thrilled to have Red Robin — Lehigh Valley Restaurant Group, Inc. share the same vision as BAPS Motor Speedway,” Gouse said. “It’s great to have them on board as the sponsor of our Kids Club.
“Red Robin — Lehigh Valley Restaurant Group, Inc. is a reputable company that participates in dirt-track racing and is heavily involved with kids programs. Not only is it critical for the growth of dirt-track racing, but it’s also a way to give back to kids in the area.”
Article Credit: BAPS Motor Speedway
