---

Helms Opening Season This Weekend at Bubba Raceway Park With All Stars

Inside Line Promotions – FINDLAY, Ohio (Feb. 7, 2017) – Caleb Helms will kick off the 2017 season this weekend in Florida with a new number.

Helms has switched to No. 17 for this season as he is also debuting new sponsors Big Jerk, Ferguson and Tommy Tire.

“It’s the number that symbolizes victory in the Bible,” he said. “Our previous number (40) is a number of trials and tribulations. We aren’t really superstitious, but wanted to make a change. We were between a bunch of numbers and we decided on No. 17.”

Helms will show off the new number and sponsors this weekend as he is slated to race Thursday through Saturday at Bubba Raceway Park in Ocala during the Arctic Cat All Star Circuit of Champions part of the Bubba Army Winter Nationals.

“It’s always a blast heading down to Florida to open the season,” he said. “That’s a unique track, but I feel like we’re gaining more knowledge and getting more comfortable each time we head there. I’m really looking forward to this weekend.”

Helms invaded the egg-shaped oval one time last year. After sustaining a DNF in a heat race, he advanced through the B Main to place 15th in the main event. His best result at the track was a ninth-place finish in 2014.

“Obviously we want to knock the rust from the offseason off fairly quickly because it will be important to qualify well to set ourselves up toward the front of a heat race,” he said. “Then you need a strong heat finish to line you up well for the main event. To compete for wins and top fives you need to have all those things align during a race night and that’s our focus.”

Helms said this will be the first of three straight weekends in Florida for his team, which will compete the following week at Volusia Speedway Park in Barberville during the DIRTcar Nationals before tackling the Ronald Laney Memorial at East Bay Raceway Park in Tampa Feb. 23-25.

UP NEXT –

Thursday through Saturday at Bubba Raceway Park in Ocala, Fla., at the Bubba Army Winter Nationals with the Arctic Cat All Star Circuit of Champions

MEDIA LINKS –

Website: http://HelmsRacing40.wix.com/HelmsRacing

Twitter: https://twitter.com/Caleb_Helms40

Facebook: https://www.facebook.com/Helms.Motorsports

SPONSOR SPOTLIGHT – Big Jerk: Premium, Gourmet Jerky With Attitude

Big Jerk has gourmet jerky flavors for all tastes, from bacon pork jerky to beef jerky with face-kicking heat. For more information, visit http://www.BigJerk.com.

“We’re excited to have Big Jerk jerky as part of our team this year,” Helms said. “Their jerky is second to none.”

Helms would also like to thank Helms Construction Inc., Helms and Sons Excavating, Ferguson and Tommy Tire for their continued support.

INSIDE LINE PROMOTIONS –

Inside Line Promotions specializes in affordable public relations and media management for motor sports drivers, teams, sponsors, tracks, series, events, organizations and manufacturers. ILP Founder Shawn Miller leverages professional journalism with new media technologies and social networking to improve your exposure and the return on investment for your sponsors.

To meet the media relations needs of your program by joining Team ILP, contact Shawn at 541-510-3663 or Shawn@InsideLinePromotions.com. For more information on Inside Line Promotions, visit http://www.InsideLinePromotions.com.

---

Back to News