1/26/2024
CARS Tour West
EL BANDIDO YANKEE TEQUILA NAMED PRESENTING SPONSOR OF 2024 zMAX CARS TOUR WEST PRO LATE MODEL SERIES
FOR IMMEDIATE RELEASE
EL BANDIDO YANKEE TEQUILA NAMED PRESENTING SPONSOR OF
2024 zMAX CARS TOUR WEST PRO LATE MODEL SERIES
Bakersfield, Calif. (January 26, 2024) – The zMAX CARS Tour West Pro Late Model Series is proud to announce a thrilling partnership with El Bandido Yankee Tequila, naming the esteemed tequila brand as the presenting sponsor for the 2024 season. The series will now be known as the "zMAX CARS Tour West Pro Late Model Series fueled by El Bandido Yankee Tequila."
As the presenting sponsor, El Bandido Yankee Tequila brings its unwavering commitment to delivering an outrageously delicious, ultra-premium tequila experience to the forefront of the West Coast racing scene. The expansion of the zMAX CARS Tour to the West Coast in the form of the Pro Late Model Series West has generated significant excitement, and the partnership with El Bandido Yankee Tequila further elevates the prestige of this racing series.
"We are thrilled to welcome El Bandido Yankee Tequila as the presenting sponsor of the 2024 zMAX CARS Tour West Pro Late Model Series," said Tim Huddleston of CARS Tour West. "This collaboration brings together the rich heritage of El Bandido's tequila craftsmanship with the adrenaline-fueled excitement of grassroots racing on the West Coast."
El Bandido Yankee Tequila's commitment to quality and authenticity resonates with the values of the zMAX CARS Tour West Pro Late Model Series, making it a fitting presenting sponsor for the inaugural season.
"El Bandido Yankee Tequila Company looks forward to being a part of the inaugural year of the zMAX Cars Tour West Pro Late Model Series,” said Eric Lanz, CFO of El Bandido Yankee Tequila Company. “Whether it's on dirt, asphalt, or water, our tequila brand is committed to all forms of motorsports, and we genuinely enjoy engaging with race fans across the country. The venue lineup for this series aligns extremely well with our growing footprint, and we look forward to converting more race fans into El Bandido Yankee Tequila enthusiasts. We anticipate a fantastic season with great competition and are confident that the racing product will be similar to our tequila—100% authentic and pure!"
The season kicks off on March 2nd at Kevin Harvick’s Kern Raceway with the inaugural race weekend. The zMAX CARS Tour West Pro Late Model Series fueled by El Bandido Yankee Tequila aims to be a pivotal platform in the racing careers of emerging talents on the West Coast.
About zMAX CARS Tour:
Founded in the fall of 2014, the zMAX CARS Tour is the Southeast’s premier asphalt Late Model series. Now under the ownership of motorsports icons Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks, the zMAX CARS Tour began as a quality pavement racing series based in the Carolinas and MidAtlantic region that featured both Late Model Stock Cars and Pro Late Models. Both premier series race on the same night at the same track, and this unique arrangement makes the zMAX CARS Tour the first organization of its kind anywhere in the country. Many of today’s stock car superstars got their start in the zMAX CARS Tour and it is a primary breeding ground for the racing champions of tomorrow.
About El Bandido Yankee Tequila:
El Bandido Yankee Tequila is an ultra-premium tequila brand committed to delivering an outrageously delicious tequila experience. Crafted from the finest blue weber agave, El Bandido Tequilas are all-natural and 100% additive-free, adhering to the highest standards of quality and authenticity. The brand’s founders, Jim Bob Morris and Chris Chelios, bring their maverick spirit to the world of tequila, creating a product that embodies the essence of celebration and adventure.
Media Contact: Will Kozak
Phone: 661 – 835 - 1264
Email: info@carstourwest.com
